Havas CX
Program Director
New York, New York/ 2023 - Present
Lead strategic and creative teams driving $3M+ in digital business for accounts including American Airlines, Citi, House of Suntory, JBL, and Wells Fargo.
Scope projects, allocate resources, and manage budgets to ensure on-time, on-budget delivery
Collaborate with clients to shape clear, actionable briefs and lead cross-functional team briefings to align on business goals and requirements.
Develop comprehensive proposals, SOWs, project timelines, and cost estimates for digital brand initiatives.
Lead and partner with teams to craft experience strategy, content, design, and creative solutions that meet business objectives and consumer needs.
Manage financial performance for annual retainers and ad hoc projects, ensuring accurate forecasting and budget alignment.
Identify and recommend strategies to drive incremental organic revenue growth across accounts.
Deliver monthly and quarterly account health reports with actionable insights for executive leadership.
Code and Theory
Senior Digital Producer, Product
Richmond, VA/ 2021 - 2023
Served as primary client contact and project lead, managing cross-functional teams on $1M–$2M product MVPs and subsequent iterative releases.
Scoped and estimated projects against business objectives, optimizing team allocations to ensure on-time, on-budget delivery.
Identified revenue opportunities and developed proposals to drive incremental organic growth.
Kept agency leadership informed on account status, delivering risk assessments and mitigation strategies.
GSD&M
Senior Digital Producer
Austin, TX / 2016 - 2021
Lead producer for agency accounts including Capital One, Southwest Airlines, U.S. Acted as lead producer across major agency accounts including Capital One, Southwest Airlines, U.S. Air Force, Popeyes, Diageo, and Pizza Hut.
Selected and managed third-party vendors and media partners, ensuring quality deliverables and seamless collaboration on digital and experiential initiatives.
Built efficient workflows and continuously optimized processes to improve team productivity and output.
The Martin
Agency
Digital Producer
Richmond, VA / 2012 - 2016
Produced digital projects for clients including Microsoft, JFK Library, Geico, Stoli, and Midas.
Scoped and estimated projects while guiding creative development from concept through successful launch.
Trained new hires on agency processes and workflows, streamlining onboarding with improved materials.
Transitioned from managing 360º campaigns that included broadcast and print as a Sr. Project Manager to a digital experience-focused producer role.
Juice Pharma
Interactive Project Manager
New York, NY / 2011 - 2012
Managed digital initiatives for various Merck pharmaceutical brands.
Navigated strict legal processes in order to deliver campaigns on time/budget
Oversaw resource allocations and trained/mentored new hires.
Easy Purl
Account Executive
Brooklyn, New York/ 2010 - 2011
Led SaaS tool capabilities pitches as part new business acquisition efforts and directed projects for existing accounts
Managed client budgets, conducted client status reports and worked with internal team to ensure timely execution of campaigns
Orchestrated trade show efforts and in-person software demonstrations
Donovan Data
Systems
Production Manager
New York, NY/ 2007 - 2009
Managed digital and print projects for the Corporate Communication including websites, HTML emails, interactive modules and product briefs through their life cycle
Ensured continuity on global projects by stewarding a strong relationship with our UK sister team
Worked closely with production vendors on all outsourced project deliverables
Revitalized the company's trade show experience by updating their exhibit equipment, design and collateral
Capitol Exhibit
Services
Art Production Manager
Manassas, VA / 2006 - 2007
Produced large-format print projects for Museums and the Trade show industry for clients including NASA, The Smithsonian Institute, Northrop Grumman, and Heckler & Koch
Liaised between account teams and the fabrication department to ensure multi-faceted productions adhered to specification requirements and were executed on time
Assisted with onsite client service and installation of exhibit materials
Accolades
FWA Site of the Month, March 2021 | USAF “Into the Storm” Interactive Documentary
FWA Site of the Day, March 27, 2021 | Pizza Hut Web AR Pac-man Box
Austin Big Wigs 2020 | Best Digital Producer Nominee
Best-in-Show, ATX Addy, Silver Award, Nat’l Addy 2019 | Popeyes “Crave Off” Experiential
FWA Site of the Day , January 22, 2014 | JFK “An Idea Lives On”