How do you shake people out of their fast-food slump?
With levitating Popeyes chicken and a mental tug-of-war, obviously.
We developed a custom table to float the $5 Big Box Combo and set two contenders, adorned with brainwave-monitoring EEG headsets, to a cerebral competition to see who craved Popeyes more. The one with the most craving would bring the hovering food towards themselves and enjoy victory. And it really worked!
We complimented the experience with a mobile game, connecting users in real-time to have their own tug of war challenge. This project was part experiential, part interactive, part content capture, and all innovative fun.
Then we set it all loose with exciting display creative and social love reaching over 10MM people and garnering 42.5MM impressions.
With Crave-Off we were able to scientifically quantify the love for Popeyes chicken!