We all know that Cool Whip makes things better...well most things. We put together a scrappy team to create a suite of comical, currated social content on a virtually non-existent budget. The result? Fun, shareable content for Cool Whip lovers everywhere.
Cool Whip also thought frosting needed a reboot. Instead of over-sugared gunk that's been available for years, they introduced a frosting that is light and fluffy and wouldn't demolish your cake upon spreading. To launch the new Cool Whip frosting we created the Reasons to Celebrate print campaign. Stating that the frosting is so good, you'll look for reasons to celebrate.