In managing the Cannes award-winning Airforce.com, I utilized production and product management skillsets alike in order to keep this integral recruitment lead funnel portal running at peak performance. Overseeing everything from hosting architecture, 3rd party partnerships and PII data management to creating and optimizing content and UX, I played a key role in ensuring this personalized web experience exceeded recruitment goals each year.
Leading a cross-functional teams of strategists, data analysts and creatives, I worked to develop results-driven creative and ensure a clear user path to enlistment. I worked directly with Air Force Leadership and technical partners to appropriately handle user data to provide an individually tailored site experience and keep online communication such as, live chat, find-a-recruiter and a career interest navigator survey(AF-WIN), running at peak performance.
Stewarding bespoke campaigns for Special Operations, Ask An Airman and the AF women pilots’ “Origin Story” (in conjunction with blockbuster Captain Marvel) allowed for new engaging content and UX optimizations, combined with multivariate testing, to keep the site fresh and drive user applications.